From Invisible to In-Demand
ONE DAY WORKSHOP
This workshop will help you move from waiting to be found to deliberately building a practice that reflects who you are and the work you want to do.
Build a personal therapist brand – what you say and how you present yourself – that feels true to you · Make it easy for clients you most want to work with to find and choose you · Work with TABS, an AI brand strategist, to create differentiated positioning, tailored ready-to-use directory bios and website copy · Theory, implementation and practice done together with other therapists · Led by Matthew Ireland PhD, a UKCP psychotherapist with 20 years’ experience in healthcare brand development and marketing.
Sunday 17 January 2027
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From 9.30am
to 5.00pm
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At headroom, Forest Hill
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Limited to 12 participants
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£200 per attendee
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Individual and group work
AI strategist support
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Directory bios and web copy
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8-hour CPD certificate
Recognise these?
"I take whoever gets in touch and just hope they’re clients I want to work with"
"I can never tell why either the good or bad fit clients came my way"
"I know the client work I want more of, but I don’t know how to get it"
"My profile doesn’t really make me sound different from other therapists"
"I dread trying to rewrite my bio, it's REALLY hard, I keep putting it off"
"I don't know what might help turn more enquiries into paying clients"
"Brands? Messaging? I'm trying to be a therapist, not an advertising agency!"
Many therapists seem the same to prospective clients, but their work is always unique. Even brilliant therapists can struggle to stand out and get referrals in a sea of directory listings. Generic bios, unclear messaging and ethical discomfort around “advertising” leave many practitioners underselling their value – and make it hard for the clients they want to find or choose them.
Who's this for?
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Therapists new to private practice who want to focus on specific client groups they've chosen, not just whoever happens to find them
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Established practitioners who want more of the clients they'd gladly work with again, or who feel they could stand out more than they do
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Therapists who want to specialise but struggle to explain why they're different and who for
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Supervisors and trainers who want to help trainees go beyond their modality to start private practice with confidence
Course Agenda
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Audience: who you most want to work with, and what they're struggling with
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Positioning: what makes you different, and what you don't do
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Value proposition: one sentence on who you help and what changes for them
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Ethical messaging: turning what you do into benefits clients care about, with ethical proof
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Brand personality: how you sound and look, so it matches the person clients will meet
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Putting it to work: directory profiles, website copy and new client introduction
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Client-centred practice: enquiries, bookings, payment and tracking
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Fees: what your price says to a client, and how to talk about it plainly
Includes theory, worked examples, live exercises, Q&A and discussion
What You'll Do
💡 Learn what a brand means in a helping profession
💡 Identify your ideal clients (who you want to work with) and positioning (what makes you different)
💡 Research, understand and communicate why clients should choose to work with you
💡 Write a value proposition (your ‘promise’ to clients) that feels true
💡 Work hands-on with an AI agent to uncover what makes you distinctive and write unique copy
💡 Write ethical directory bios and website openings that speak to your ideal clients
💡Identify client-centric processes that make it easy for clients to start and stay with you
What You'll Get
🎯 Complete draft profiles for Counselling Directory and Psychology Today
🎯 Two different hooks to use in your directory profiles
🎯 A one-page website draft, or your current home page upgraded
🎯 A 30-second intro for new client calls: who you help, how, and what might change for them
🎯 Tailored messaging for your wider client outreach, thought leadership and marketing
🎯 A personalised brand report: outputs from the whole day in one document
🎯 Printed Rethink Your Brand playbook to make notes on during the workshop and refer to afterwards
🎯 Two weeks with TABS after the workshop to keep refining, with the option to extend
🎯 An 8-hour CPD certificate
Meet TABS, your AI brand strategist
TABS – Therapist AI Brand Strategist – is your AI support created specifically for this course. Work one-to-one with TABS through the day to turn your thinking into copy that sounds like you, not like everyone else – and you always have the last word.
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TABS knows each directory's word count and character limits and your professional body's advertising rules
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It never writes copy that could identify a client
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You can keep working with TABS for two weeks after the workshop, with the option to extend access further
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Whatever you input isn't used to train AI or shared with other attendees – it expires with your access to TABS
Return on investment
£200 – set against one new client
At £75 per therapy session, gaining one new client for three sessions covers the cost of the training day; a new client staying for six months comes to around nine times the fee. And because it's run on a Sunday, you won't miss any client work to attend. (figures are illustrative and not a guarantee of new clients.)
Recent Attendee Feedback
100% of attendees were satisfied or extremely satisfied with the training and would recommend it to a colleague
"I like how we were encouraged not just to absorb information but also translate it into our own practices. I also liked hearing how others did this."
BA – recently qualified therapist
"What I found most beneficial from this session was how practical and well-structured it was. It gave me clear tools and strategies to start building my brand and attracting the clients I want"
VV – therapist in training
"I found Matt’s approach to be very thorough and well-planned, and delivered in an accessible and clear manner that was inspiring and easy to absorb. The course had a delightful depth to it as it encouraged me to think bravely about what it is I do and what I like to do!"
EW – therapist supervisor and educator
"The facilitator's expertise and insights made the content feel directly applicable, and it really helped me gain clarity and confidence about the steps I need to take."
AS – practising therapist
About Me
Matthew Ireland, MSc PhD
Following a PhD in neuroscience, I spent over 20 years in healthcare brand marketing and communications, working on pharmaceutical and consumer health brands and developing behaviour change programmes in global marketing agencies. Most recently, I was Managing Partner at Ogilvy, one of the world’s largest creative and healthcare agency networks. Much of that work was helping brands decide who they were for, what made them different and how to say it.
When I retrained as a psychotherapist, I found trainees and experienced colleagues alike selling themselves short because no one had shown them how to think like a brand. Clinical training covered the work of psychotherapy, but not how to be found for it. As a UKCP-registered psychotherapist in private practice, I understand the ethics, advertising rules, what it's like to write about yourself for a directory and where therapists get stuck. As part of my work, I use my commercial experience to help other therapists and coaches build ethical, client-centred brands that reflect their values and help attract the clients they really want.
Separate from my work as a psychotherapist, I lead Rethink Client Service – a commercially grounded, psychology-driven training consultancy that enables creative agencies and their clients to build lasting win-win business relationships.
Book Your Place
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When: Sunday 17 January 2027, 9.30am to 5pm, with the opportunity to stay on and network with the other therapists afterwards
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Where: headroom, 33 Dartmouth Place, Forest Hill, London SE23 3AU, five minutes' walk from Forest Hill station. A brand-new therapy centre that we'll have to ourselves for the day.
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Price: £200 per person, or £190 if you book by 30 November 2026, including tea, coffee, water and snacks. Lunch isn’t included.
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What you'll need: Bring a laptop, headphones, a notepad and pen. About 90 minutes of pre-work, which counts towards your CPD hours, will be sent a few weeks before the workshop.
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To book: click the link below to email matt@rethink-your-self.com with your name and professional body, plus any questions, and I’ll send payment details and confirm your place.
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Cancellations: full refund up to three weeks before. Between three weeks and 48 hours before, a credit for the next course date. No refund for cancellations less than 48 hours before. Full T&Cs here.
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Support after the workshop: you can extend your access to TABS or book 1:1 consultancy with me.
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Training organisation or supervision group? I can run this day just for your trainees or members. Email to talk about it.
© 2026 Reflexive Thinking Ltd, trading as Rethink Your Brand. All rights reserved. Registered in England and Wales, Company Number 15620464.