From Invisible to In-Demand
HALF DAY WORKSHOP
Make Your Practice Stand Out — Without Selling Out
Are you struggling to attract the clients you actually want? Or maybe you're not sure how to write a bio or website that feels true to you and gets you noticed?
Many therapists seem the same to prospective clients – but their work is always unique. In a crowded market, even brilliant therapists can struggle to stand out in a sea of directory listings. Generic bios, unclear messaging, and ethical discomfort around “advertising” leave many practitioners underselling their value – and make it hard for the clients they want to find them.
This half-day workshop helps therapists build a brand that feels authentic, reflects who they are and attracts the right clients. You'll leave the session with a unique positioning, and use AI to create tailored directory bios and website copy designed to accelerate your long-term success.
Who It’s For
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Newly qualified, soon to qualify or early-career therapists and coaches
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Practitioners who want to specialise but aren’t sure how to present themselves
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Supervisors supporting therapists struggling to attract the right clients
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Therapist training schools and specialist colleges looking to offer added value their students as they prepare to practice
What You'll Get
🎯 Learn what a brand means in a helping profession
🎯 Define your target audience (who you want to work with) and positioning (what makes you different)
🎯 Research and understand your ideal clients
🎯 Write a value proposition (your ‘promise’ to clients) that feels true
🎯 Create two different directory bios to test in real life
🎯 Generate the copy for a one-page therapist website tailored to you
🎯 Understand how AI can help craft and refine your brand presence with hands-on practice
🎯Identify client-centric processes that make life easier for you
Course Agenda
From Invisible to In-Demand: A Straightforward Way to Effective Therapist Branding
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Audience – Define who energises you and what they’re struggling with
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Positioning – Clarify how you’re different and what you don’t do
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Value Proposition – Craft a one-line promise that feels true
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Messaging – Translate features into benefits with ethical proof
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Brand Personality – Make your vibe visible through tone and visuals
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Directory Bios – Tailored alternatives to test and refine
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Website Copy – Designed to reflect your unique positioning and proposition
Includes:
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Theory, worked examples and live exercises
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Example AI prompts
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AI-assisted content (with ethical guardrails)
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Q&A and discussion
Format & Booking:
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Live 4-hour session (online or in-person)
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Ideal for CPD, training days, specialist modules
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Price: Available on enquiry
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Contact: matt@rethink-your-self.com
Attendee Feedback
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100% of attendees extremely satisfied with the training
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100% would recommend to a colleague
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Net Promoter Score = 100
"I found Matt’s approach to be very thorough and well-planned, and delivered in an accessible and clear manner that was inspiring at easy to absorb"
"I like how we were encouraged not just to absorb information but also translate it into our own practices. I also liked hearing how others did this"
"What I found most beneficial from this session was how practical and well-structured it was. It gave me clear tools and strategies to start building my brand and attracting the clients I want"
"It was exactly what I needed and exceeded my expectations!"
"The course had a delightful depth to it as it encouraged me to think bravely about what it is I do and what I like to do!"
"The facilitator’s expertise and insights made the content feel directly applicable, and it really helped me gain clarity and confidence about the steps I need to take"
1:1 Consultancy
In addition to running training sessions, I offer tailored support for therapists and coaches who want help refining their brand, positioning, messaging and ability to use AI to attract the clients they want. This includes:
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Persona and audience research
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Bio and website copywriting
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Ethical messaging and proof strategies
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Visual identity and tone-of-voice guidance
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Using AI to accelerate brand development, testing and refinement
About Me
With over two decades of experience as a business leader in healthcare and pharmaceuticals, I’ve designed behaviour change programmes in medical education and led creative teams in global advertising and communications agencies. Most recently, I was a senior leader at Ogilvy – one of the world’s largest creative and healthcare agency networks – before retraining as an existential psychotherapist. As part of my therapist practice, I use my commercial experience of marketing pharmaceutical and consumer health products to help therapists and coaches build ethical, client-centred brands that reflect their values and help attract the clients they want.
Matthew Ireland, MSc PhD
Separate from my work as a psychotherapist, I lead Rethink Client Service – a commercially grounded, psychology-driven training consultancy that enables creative agencies and their clients to build lasting win-win relationships.
Want To Find out More?
Email matt@rethink-your-self.com, or book a 20-minute free no obligation call to talk about how I might be able to help.